THE TIME TO HESITATE IS THROUGH

Used to be that unless you were Like a Rolling Stone or Hey Jude, you were cut down to 3 minutes for a 45. No need to prattle on with your moon/June/spoonisms for 7 minutes. Hence, this:



This logic prevailed into the video age. So unless you were Thriller...

Hence, Stereolab made a video of the single version of Jenny Ondioline, and not the 18 minute album version. After all, 18 minutes is 15% of 120 minutes.



So now that both radio and MTV are long dead, I find this hard to explain. Titus Andronicus goes and makes a 3 minute single/video out of a 7 minute track...