Friday, March 04, 2011

BUT THE AD

So I hear that Beavis & Butthead are coming back.

I always get a little nervous when icons from a bygone era try to stride into a new age. Not that it can’t be done—it’s just tricky is all.

So much of the value of Beavis & Butthead rested in their genius as cultural meta-critics, particularly music/video critics.

(I mean, have you ever seen the DVD releases of the old shows, which excise all of the interstitial video segments? It's like pouring out a box of Cap’n Crunch with Crunch Berries and getting nothing but a bowl of Crunch.)

But of course, these are different times. The music business has lost much of the gravitational pull that it had back in the early to mid ‘90s, and music videos are now just means for the Gagas and Kanyes of the world to indulge their own cultural nostalgia.

I’m sure there are plans afoot to update the perspective. Maybe the boys will focus on viral videos or reality TV. Both of which, yeah, are kind of over.

However, I do have faith in Mike Judge and his ability to summon the Swiftian anger these times deserve (see Idiocracy), so I’ll give their return a long, hard look.

Huh huh uh huh. He said “long, hard”….

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