WHAT'S YOUR NAME?

In the post 9/11 chill, the concept of "disaster recovery" gained serious traction. Providing businesses with a fallover operational model in the face of cataclysm became a growth industry.

All things considered, disaster recovery falls about dead center between corporate forethought and throwing money down a hole.

I was at a conference today, and it appears that the linguistic shift is on, with movement afoot to rename the concept "business continuity plan."

I guess they're hoping for some of the same magic The Bangs rang up when they became The Bangles, or when Southern Death Cult became Death Cult became The Cult...